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Early 2007 saw Pizza Hut move into several more interactive ways of marketing to the consumer. Using mobile phone SMS technology and their MyHut ordering site, they aired several television commercials (commencing just before the ) containing hidden words that viewers could type into their phones to receive coupons. Other innovative efforts included their "MySpace Ted" campaign, which took advantage of the popularity of social networking, and the burgeoning user-submission marketing movement via their Vice President of Pizza contest.

I tried the 4 cheese pizza... Really much better than Taiwan pizza hut, the biggest pizza company in Taiwan.

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I opted for delivery since we both were not up for heading out. I didn’t realize how much their pizzas cost now! Can you believe it came out to $40?!

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These category additions to the permanent Pizza Hut menu led to the current value-box craze led by Pizza Hut: Big Dinner Box, $10 Dinner Box and the recently introduced $10 Any Dinner Box . Mirroring its menu innovation, Pizza Hut has consistently pushed the envelope in the digital space. It all began in 1994 when a Pizza Hut pizza was the first item ever purchased via the Internet, followed by more formal “online ordering” in 2001. In 2008 Pizza Hut introduced mobile ordering via text messages, which then evolved into a groundbreaking ordering app for the iPhone. Beginning in 2011, customers had the option of ordering Pizza Hut through apps for the iPad, Windows and Android smartphone, along with an all-new app for the iPhone and an app for Xbox. With a bevy of ordering options in the tech and mobile spaces and more than 6,300 restaurants across the country, Pizza Hut offers more points of access than any pizza company in America. Accessibility and a relentless effort to make it great for customers have also earned Pizza Hut affection from fans across social channels.
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Our decision to invest in Pizza Hut seven years ago was driven by the opportunity to partner with a world class management team and, working together, develop and grow as a franchisee of America’s largest pizza restaurant company. Pizza Hut has been an outstanding partner, providing growth opportunities and operations insights, while always soliciting input from our team to enhance the entire system. We’re proud to be investors in such a strong brand, and look forward to a bright future.In 1997, former starred in a Pizza Hut commercial to raise money for the Perestroyka Archives. In recent years, Pizza Hut has had various celebrity spokespeople, including , , and and .In 1999, the announcer says, "The best pizzas under one roof" in the Big New Yorker pizza commercial seen on the Pizza Hut Demo Disc 1. Also in 1999, the game for Sega Dreamcast featured Pizza Hut as one of the locations that players were able to drive to and drop off customers. However, in the game's 2010 re-release for and , all of the product placement, including the Pizza Hut locations were removed.