Purdue Owl Primary Research Pointers - Purdue University

What is Primary Research and How do I get Started

Primary research refers to the collection of data for the first time

By using these methods of collecting primary research, it can help to inform society by using some TV programme’s. And turn out to show the society attitude for this problem and maybe lead to think about it (even if they are from another continent.)It can also help to identify how successful were these surveys and what’s are the positive and negative perspectives of them.

Primary research is any type of research that you go out and collect yourself

This data is collected for some specific purpose

Trials and experimentation. This method of primary research involves scientific tests where hypotheses and variables, etc. are used. This is a quantitative type of market research which may either be controlled out in the field or within controlled environments. In order to understand this form of research, here is an example that you can refer to: A food product company created 3 different food packaging styles and then sold the products to different consumers. After a limited period of time, it analyzed the sales and came to a conclusion about the preferred packaging style or design.

Purdue OWL: Conducting Primary Research

Surveys, interviews, observation and focus groups are the most common methods of conducting primary research. Your primary research can be either quantitative or qualitative. Think of quantitative research as serious number-crunching research that can be placed on an Excel spreadsheet. Surveys are a common form of quantitative research. Qualitative research is used for in-depth probing into inherently non-quantifiable subjects, such as attitudes and opinions people may have about your new advertising slogan or why they prefer your competitor's frozen lasagna over yours. Interviews, observations and focus groups are typically used in qualitative research.

Defining Primary and Secondary Research